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Brinkmann's Brinkmann's
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Privacy Policy For California Residents

Last Updated: February, 2026

This Privacy Policy for California Residents is provided by Brinkmann's Blue Point ("Brinkmann's Blue Point", "our E-Commerce Website", "we", "our", "us"). This Privacy Policy is applicable to our online activities, e-commerce platform, and visitors to our website with regards to the data that they shared and/or that we collect through our E-Commerce platform (our websites, mobile applications, and platforms are collectively referred to as "Websites").

To make sure you stay informed of all changes, you should check these policies periodically. Updates will be referenced by the "Last Updated" date shown above.

Your CCPA / CPRA Rights

Under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), California residents have the following rights:

  • Access: Request that a business that collects a consumer's personal data disclose the categories and specific pieces of personal data that a business has collected about consumers (Cal. Civ. Code § 1798.110), as well as request additional information about data collection practices.
  • Erasure: Request that a business delete any personal data about the consumer that a business has collected (Cal. Civ. Code § 1798.105).
  • Correction: Request that a business correct inaccurate personal information maintained about the consumer (Cal. Civ. Code § 1798.106).
  • Opt-Out of Sale or Sharing: Request that a business that sells or shares a consumer's personal data stop selling or sharing the consumer's personal data, and receive information about sales or disclosures (Cal. Civ. Code § 1798.120).
  • Limit Use of Sensitive Personal Information: Request that a business limit the use and disclosure of sensitive personal information to what is necessary to perform the services or provide the goods reasonably expected (Cal. Civ. Code § 1798.121).
  • Non-Discrimination: Not to be discriminated against for exercising your privacy rights (Cal. Civ. Code § 1798.125).

To submit a request to exercise your CCPA/CPRA rights, please email bhbluepoint@brinkmannsenterprises.com with the subject line "CCPA Request".

If you want to exercise more than one of your rights, please submit a separate request for each right, which will help us handle your requests more effectively. Please be aware that we will process your requests in the order we receive them. You may also designate an authorized agent to make a request on your behalf, subject to verification.

Definition of Personal Data / Personal Information

"Personal Data" refers to information and data that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device.

Verification of Requests

When you submit a request, we may need to verify your identity before processing it. We may ask you to provide information that matches data we have on file about you. We will only use the personal information provided in a verification request to verify the requestor's identity or authority to make the request.

Categories of Personal Information Collected

The following table describes the categories of personal information we have collected from consumers within the last 12 months:

Category Examples
Identifiers Name, email address, mailing address, phone number, account name
Commercial Information Products purchased, order history, return history, shopping preferences, fulfillment method (shipping, curbside pickup, in-store pickup)
Internet / Electronic Activity Browsing history, search history on site, page visits, click history, interaction with AI-powered features and recommendations
Financial Information Encrypted/tokenized credit card data (processed by Stripe, PayPal, or Authorize.net — never stored on our servers)
Geolocation Data Approximate location data used for pickup services and delivery
Inferences Shopping preferences, product interests, and recommendations generated by our AI systems

How We Use Personal Information

We collect and use personal information for the following business purposes:

  • Providing, operating, and maintaining our e-commerce platform
  • Processing orders and facilitating fulfillment (shipping, curbside pickup, in-store pickup)
  • Synchronizing data between online and POS systems for accurate inventory and pricing
  • Powering AI-driven product matching, recommendations, and search optimization
  • Communicating with you about orders, account activity, and promotional offers
  • Improving, personalizing, and expanding our website and services
  • Detecting and preventing fraud
  • Supporting B2B account management and specialized pricing where applicable
  • Complying with legal obligations

Data / Information We Collect

We collect some personal information during account creation and use, to provide the best service to you.

  • Email Address
  • First Name & Last Name
  • Mailing Address
  • Phone Number
  • User click history
  • User page visits
  • User search history on site
  • User Encrypted/Tokenized Credit Card
  • Secondary Email Address
  • Secondary Mailing Address
  • User Delivery and Pickup Preferences
  • Vehicle information (for curbside pickup orders only)
  • Interaction data with AI-powered features (product recommendations, search queries)

Sale or Sharing of Personal Information

Brinkmann's Blue Point does not sell your personal information in the traditional sense. However, under the CPRA's broad definition, certain data sharing activities (such as sharing data with advertising partners for targeted advertising) may be considered "sharing" of personal information. You have the right to opt out of this sharing.

To opt out, please email bhbluepoint@brinkmannsenterprises.com with the subject line "Do Not Sell or Share My Personal Information".

Data Retention

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. When personal information is no longer needed, we will securely delete or anonymize it.

Third-Party Privacy Policies

Our E-Commerce Website's Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt out of certain options as well as opt out, access, or delete certain data/information.

Cookies

We don't monitor your cookies ourselves, however some of our third parties may monitor your cookies. These third parties include but are not limited to Google Analytics, live chat providers, Facebook, and Twitter.

We may also use cookies to support platform functionality, including maintaining your shopping cart, remembering your fulfillment preferences, and enabling AI-powered personalization features.

You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found on their respective websites:

DNT Requests

For code under our control, we do not respond to Do Not Track (DNT) browser signals. We do not track cookies outside of required functionality. An example of required functionality would be login/user account data/information and shopping cart persistence.

GDPR Data Protection Rights

We would like to make sure you are fully aware of all of your data protection rights.

Every user is entitled to the following:

  • The right to access
    • You have the right to request copies of your personal data. We may charge you a small fee for this service.
  • The right to rectification
    • You have the right to request that we correct any data/information you believe is inaccurate. You also have the right to request that we complete the data/information you believe is incomplete.
  • The right to erasure
    • You have the right to request that we erase your personal data, under certain conditions.
  • The right to restrict processing
    • You have the right to request that we restrict the processing of your personal data, under certain conditions.
  • The right to object to processing
    • You have the right to object to our processing of your personal data, under certain conditions.
  • The right to data portability
    • You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

To submit a request to exercise your GDPR or CCPA/CPRA rights, please email bhbluepoint@brinkmannsenterprises.com. Your request may take up to one month to process and receive a response.

Children's Information / COPPA

A priority of ours is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity.

Our E-Commerce Website does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.

Please send all requests to remove data and information concerning minors to bhbluepoint@brinkmannsenterprises.com with the subject line ATTN: Minor Erasure Request.

Contact Us

If you have any questions about this Privacy Policy for California Residents, or if you would like to exercise any of your privacy rights, please contact us: